Interaction among audience had become the eminent factor in events. There is numerous ways available for incentivize the attendees engagement with event organizers. There is an intense ties between technology and engagement of attendees. Revolution in technology made it ease and prominent to get anyone attention. For this purpose, organizers used several tech tools such as social media marketing, email marketing and artificial intelligence etc.
Event industry Value
Event industry overcomes the other marketing tools as well as it has become a major and important source to increase business sales, services and customer relationship. Business marketing through events is becoming popular progressively. According to the perception of events experts and professionals, it is expensive way to enhance the business growth. Precisely the cost which came on the development of new product is lower than organize a product launch event. Businesses had generated billions of dollars from event industry and further getting enormous benefit from it. Approximately, $400 billion dollars produced by UK and USA companies. So event industry has been playing as a key role in business. Even business success substantially accompanying with event success. Certainty in business had enhanced because of this industry.
Use of Technology devices
As we already discussed audience engagement in event gives the prosperous results to the organizers. Organizers has keen sense and they acknowledge that it becomes only possible when companies used technology devices like iPad and tablet in their events. Therefore, businesses gives the preference to hire the iPad from iPad hire companies except than buy and use in events for beneficially results from audience.
We will elaborate the creative ways to incentivize the audience engagement in events:
- Social media marketing
- Virtual reality integration
Social media marketing
Social media has become the popular and intense marketing tool which has been using widely by businesses in their events for success attendees engagement with organizers. At least, 4 billion peoples had connected with each other through online social media. So the value of social media has immense for enhancing the communication among peoples. Event along with social media makes it comprehensive knowledge platform for attendees. Contenders subtle the importance of this tech tool because through it, they shared the information, knowledge and ideas with others which splash the strong interest of audience with social media.
Twitter mulled the attendee interaction as well as Facebook. Start the Twitter hash tag also create the Facebook event page. With these platforms attendees can communicate with organizers in an effective and adequate way and it becomes the reason of benefits which companies acquire from their guests.
Email marketing, Instagram, YouTube and other famous channels should incorporate in event for better and prosperous results.
Virtual reality integration
Use of virtual reality in event by event organizers enhanced the certainty success in it. World is now becomes a global village where both major issues for the world of business is no more communication and collaboration. The border of limitations and distance had removed between businesses and their goals also provides the opportunity to the contenders take participate in event from across the globe and acquire the knowledge which they won’t be able to get by self while without sitting there physically.
Use of Virtual reality will be quite hard and expensive decision. Because it is costly rather than other technologies due to VR is still in developing phase. Small businesses can’t afford it and use it in their business events. So it is urged to take the VR on rent from VR Hire companies for flourishing and fruitful results.
Virtual reality gives the immersive and remarkable experience to the attendees which makes great impact on attendees and becomes the reason of successful event.